From a feminist’s viewpoint, it makes no sense to consider a woman, (or even a man) for senatorial candidacy who expresses contempt over it’s appellation. That’s what Carly Fiorina is doing when she attempts to belittle Barbara Boxer’s senatorial exchange in the recent September ad.
Must we again remind ourselves that job titles reflect our experience, value, and job worth? One of the very things that keep us on the low end of the job scale monetarily is our inability to properly identify ourselves. Fiorina knows this. She has had no trouble identifying herself as former CEO of Hewlett Packard.
In this botched ad, it appears that Fiorina was attempting to spotlight Boxer’s 28 years as a public servant as being too long, and Boxer’s correction of General Michael Walsh, who’s use of “Ma’am” was inappropriate, even if allowed by protocol. The problem is, the way in which Boxer’s 28 years experience is addressed induces thought. It makes you think of what she has accomplished, rather than her being out of touch. And, does anyone really think that the military should be above correction?
Republican feminists have to be cringing over this ad. Taken along with the earlier hair remarks, Fiorina couldn’t have skewered herself better if she tried. Who even cares what her platform is, when she takes her campaign strategy cues from rabid bat misogynist trolls?
Grab and Keel 
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